Questions I still have about this article:
How does Stein feel about the ad?
Why did she choose to write about it?
What are key things in the essay that point out Steins feelings about it?
For some reason I'm having a difficult time seeing her emotions or seeing how she views the topic.
Steins article started by explaining the Macintosh 1984 ad in depth. She pointed out every detail of the ad and described it fully. As she goes more into depth she starts explaining what each part of the ad means or what represents these key things. She directly related the ad to the Wizard of Oz which was really interesting, she explained how the woman is the one liberating everyone, she described the hammer being thrown and linked that to the dog uncovering the "wizard", and also she related the revolution of the Mac to when Dorothy says "I have a feeling we're not in Kansas anymore". I think that the fact that she used the Wizard of Oz in her comparison was extremely beneficial to the article, because not all of us are scholars or professors and even if we were, most people have seen this movie and know what it's about, so relating things back to that helps us have a better understanding of the ad. Or we at least have a better understanding of her interpretation of the ad.
#4 is really difficult for me because I honestly still don't know what Stein wants her readers to feel. I think like we talked about, Stein just wanted to inform everyone, hence the academic article. The main reason she probably wrote about this was because as she mentioned, people have talked about it but no one really analyzed it.
I hope that after our class discussions, some of these questions are becoming a bit easier to answer and the article is a bit more approachable for you.
ReplyDeleteSometimes when you can't figure out the purpose of an article, it's good to google the author. See what they do (in Stein's case, what she teaches) or what other things they've written can give you a lead on what to focus on.